Robert
Jansen
 (marTech
&&
dev)

Convert and Personalize

Integration and activation of CRO and Loyalty solutions

Conversion Rate Optimization

Optimizing digital presence through analysis, optimization and goals.

  • Integration of server-side and frontend CRO tooling.
  • Integration of customer data.
  • Frontend meta data enrichment for experiment variables.
  • Template catalog creation.
  • Product feed integrations for CRO tooling.

CRO Solution Experience

Server-side and frontend implementations, including customer data, template catalogues, and product feeds.

  • WebTrends Optimize
  • Visual Website Optimizer
  • Optimizely X
  • AbTasty
  • LuckyOrange
  • ABTesting.ai
  • TruConversion

Personalization & Customer Involvement

  • Identify and strategize for segmentation, personalization and conversion increases through increased customer involvement.
  • Enable solutions which giving marketeers the capabilities to trigger on-site experiences on customer segments and/or unique behavior.
  • Enable loyalty programs, gamification solutions, and specific campaigns to enable marketing operations to indepedently continue the operations and modifications.

Personalization Solution Experience

Implemented these solutions to their widest capabilities. Guided many growth marketeers in the use of these solutions, and developers to create the template catalogue or individual experiments.

  • DynamicYield
  • Insider
  • TalonOne
  • Evergage
  • ViralLoops