Customer Data Tracking Platforms
Implementation, Integration, Segmentation, and automation
Customer Data Platforms
- Tracking Implementation
- Enables unified customer performance insights
- Enables sharing of segmentation and personalization data
- Reporting setup
Collect and unify customer data
- Identity, page tracking and key events
- Segment / RudderStack / Custom
- GDPR Compliance and consent integration
- Review of data practices and consent handling.
Customer Journey Tracking
- Custom events and attributes
- Integration with third party toolings like CRM, Pixels, and GTM or owned data lakes and databases.
- Auditing internal site search relevance, recommendations for search analytics
Customer Data integration solutions
- Segment & RudderStack
- Google Analytics, Tag Manager, BigQuery & Looker Studio
Marketing Automation and Integrations
- Marketing & Retention Automation
- Third party integrations
- Feeds and Mail Automation
- Integration with analytics, tag managers, tracking pixels, CRM, etc.
Sample of integration experience
- Dynamic Email Templating
- Google Product Feeds & Channable
- Many CRO & Personalization tools
- Publer & other social media schedulers
- Vero & Mailchimp
- Dixa & LiveHelperChat
- TexAU & PhantomBuster
- SheetSu & AirTable