MarTech Product Manager
Strategy, Guidance and Audits for MarTech
Customer Performance
Audits and analysis
- Customer Journey & Touchpoints Mapping
- Tracking plan creation and optimization
- Tracking & segmentation analysis & planning
- Roadmap for optimal CDP, Analytics, Segmentation, and Personalization strategy
- Data Pipeline Audit: Assess data flows of website/webshop, CRM, marketing automation and data-warehousing. Create a unified analytics blueprint and identify gaps.
Segmentation and Personalization
- Recency, Frequency and Monetary segmentation
- Custom audience, category and usage segmentations
- Defining Personalization signals
Conversion
- Definition of goals, KPIs and north star metric.
- Reporting setup
- Roadmapping & Enabling development
- Prioritized testing roadmap
- Ongoing optimization management & A/B Testing
Analytics, tracking and Dashboards
- GA4, Tag Manager, Customer Data Platforms
- Tracking with custom dashboards and goal optimization.
- KPI Dashboards in LookerStudio