Robert
Jansen
 (marTech
&&
dev)

SEO Product Manager

Enabling People, Tools, Insights & Processes

SEO Product Management

  • Project challenges and situational consultancy.
  • 2nd Opinions & Reviews.
  • Shaping the vision, strategy, and roadmap for an SEO feature or product.
  • Standard Operating Procedures & TechSEO KPIs.
  • Enabling operational teams.
  • Removing roadblocks.
  • Collecting and organising questions, ideas, and advice.
  • Opportunity sizing.
  • Creating key documents.
  • Teams and stakeholder alignment.
  • Progress and metric reporting.
  • Dependency identification.

Projects

  • SEO Application configuration and integration.
  • Content hub creation.
  • Technical optimization.
  • Internal tooling.
  • UX changes.
  • New landing pages.
  • Programmatic SEO.
  • Schema and meta setups.
  • Tooling and data integration.