Robert
Jansen
 (marTech
&&
dev)

Site Structure

Logical presentation to bots and users

Site architecture

  • URL Structure & parameter handling
  • Structured data
  • Internal Linking & content clusters
  • Product schema
  • Faceted navigation
  • Programmatic SEO

International SEO

  • Experienced with multinational sites
  • HTTP-headers, sitemaps, hreflangs
  • Language, country, currency
  • Customer language based landing
  • Proxy and site level implementations